Everyone has their own way of doing things. These are our guiding disciplines:
The magical power of thinking upside down. It means dismantling the status quo and replacing it with something bold and new. In the new world order, idea is the hero not consumer.
Today, a marketer’s role is to take consumers by the hand and lead them into a new and better world. The code is quality. When you have the best idea, you must let go of the rest. You only fail when you let yourself quit. In other words, idea will only come to its fullest potential when executed with a willing space for trial and error.